Mobile Marketing Tips That Any Salon Owner Can Use | Hair Salon Marketing - Consulting - Coaching

Getting started in mobile marketing can seem daunting because there are so many options available to you. This article’s tips will turn any salon owner into a better mobile marketer.

TIP! The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. People who have never done business with you are unlikely to respond to, or even appreciate, your text messages and special offers.

Avoid sending texts early in the day or too late at night. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.

TIP! Don’t send random messages to your customers. Ensure that your message is relevant each time you actually do message them.

Find out all you can about your audience. Analyze your target demographics and know what they like before you start sinking dollars into a mobile marketing campaign. For example, what is your customer’s preferred method of contact? Which operating systems do their phones run? If you understand your customers’ needs, you will be better able to fulfill them.

Mobile Platform

TIP! If your company has any social networking sites geared to the business, make sure to put a link on your webpage. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.

A successful standalone mobile platform must have a home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not develop your business solely on a mobile platform.

TIP! For a greater marketing effect, include as much detailed information as possible at one time. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale.

When starting a mobile marketing campaign, make sure that it works correctly for the major mobile platforms. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.

Mobile Marketing Campaigns For Salon Owners

TIP! QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. This makes it easy for smart phone users to access your site and use your coupons.

Always set goals for a given mobile marketing campaign. This will help you determine the direction and focus of your salons’ mobile marketing campaign. Ask yourself whether you’re trying to boost sales with current customers, engage your existing audience better, or reach new customers, for instance.

TIP! Use A/B testing on the mobile version of landing page. Testing is crucial to determine what is and is not working for visitors to your mobile page.

The best place to begin is by creating a database. Don’t add cell phone numbers randomly into your database. That can be trouble. You want to be sure the people receiving your messages did actually sign up for them. This can be done either with a Web form or having the person text you with a given short code you gave them.

TIP! Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. Many consumers will respond when quiz questions are sent to their mobile phone.

Use your standard website to your advantage. Advertise your spas’ or salons’ apps or mobile features on your regular website for an easy way to boost your number of mobile users. When your customers are on the road, they will remember that you have a mobile website and connect to it.

TIP! Good mobile marketers take advantage of the location effects available. Mobile marketing has a distinct differential; it knows where you physically are.

Hopefully, you have grasped that there are some fundamental principles that apply to all the different mobile marketing strategies you could call upon. Where the techniques vary is in how they are applied and which technologies they use. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.