Great Mobile Marketing For Hair Salons Advice Made Easy To Understand | Hair Salon Marketing - Consulting - Coaching

TIP! In the world of mobile marketing, any action you expect your customers to take from their device must be very simple and intuitive. Remember that filling out long forms with contact information is a snap on a PC, but time-consuming and tedious when trying to work with the small size and functional limitations of the average smartphone keypad.

Mobile marketing for hair salons can help you to earn a respectable second income, but it can also be a primary income as well. These tips will show you what you need to know to be successful at mobile marketing for your hair salon.

TIP! To get customers to your brick-and-mortar store, include a detailed map somewhere on your site that is accessible by mobile devices. Having this information available where potential customers can find it when they need it will give your business a boost.

Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. Cultivating an audience-based buzz this way will multiply the impact your hair salons’ marketing campaign has.

TIP! When you are gearing your website towards mobile users, remember brevity is a virtue. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum.

When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Get your message across to them as soon as you can; they need to know what you are trying to say.

TIP! When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them.

If a large sale or event is scheduled on your site, send a reminder to those on your mobile marketing list several hours prior to the start of the event, unless this occurs in the early hours of morning. This will remind your clients that you have something big going on that they should check out.

TIP! A standalone platform for mobile devices needs to have a home base. Your efforts should include driving new folks to your home base and staying in touch with folks that already use it.

Do not send irrelevant texts to your clients. Always ensure that what you are saying is relevant. Past mobile marketing campaigns have been failures because random texts were sent to hair salon clients. Clientss expect to receive information from you, not humorous messages that a close friend might send.

TIP! Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If your app is not relevant, chances are that your customers will not use it.

Mobile marketing is perhaps the most fickle of all the types of marketing as this client base will change rapidly dependent on outside influences. You will have to stay on top of all new technology if you are going to stay competitive.

TIP! Do your work for your readers and not yourself. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account.

It is important to be aware of the hair salon marketing strategies utilized by your competitors. This will allow you to stay one step ahead. You need to stand out in a crowd of competitors.

TIP! If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

Your first step should be focusing on building a database. Avoid adding nothing but mobile numbers to your database. It is advisable to attain permission from involved parties before you incorporate such tactics. You can do this through the internet or by having the individual text you using a code you have given them.

TIP! Many people check their social media sites from their phones, so you need to make sure you are using it for your marketing campaign. One great idea is to reward customers with discounts when they Tweet about your product.

A mobile app related to your products or industry could be helpful. Looking for various specials and promotions will give your customers reason to check out your app on a daily basis. It will also help make your brand more recognizable and increase traffic. It is a good idea to hire a professional to assist you in the development of your app.

Using Social Networking Sites For Hair Salon Mobile Marketing

TIP! Implement a usability test. Make sure your customers can look at the things you have sent them.

Set up accounts for all major social networking sites. This helps your business get found. Start with the basics, then your business can branch out to more sites. At bare minimum, make creating a Facebook page a business priority. Foursquare and Twitter are also important social networking sites to consider.

TIP! Utilize the dedicated short code. While it may cost a little more, it is important in protecting your brand.

Hair salon mobile marketing campaigns should have a link that is to sites that are capable of being viewed by phones of all ages. If your main website uses Flash, link only to your mobile site.

TIP! If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly.

Make your emails mobile friendly so that they are effective. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. More and more people are checking their email from their phones, and emails should be put together with this in mind.

TIP! Test your mobile content on multiple mobile platforms the same way you test your traditional content across platforms and browsers. You will find that there are quite a few different formats that you need to adjust your content for.

Mobile marketing is quite a bit more than a lot of people think Although a considerable amount of hard work and determination are required, the end result of successful business promotion makes it all worthwhile. If you apply the guidelines from this article, you are one step closer to increased sales and profits in your hair salon.