How To Optimize Your Time Using Mobile Marketing For Salons | Hair Salon Marketing - Consulting - Coaching

TIP! If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If your main website uses Flash, link only to your mobile site.

Mobile marketing for salons is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your salon business. It can have amazing brand-building power, if you know what you are doing. To make sure of that, read the following tips for smart ideas.

TIP! Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. Improperly used SMS can backfire against you.

Send a reminder to everyone on your salons’ mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Some clients might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.

TIP! An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. Your customers who are already interested in your product will be more likely to sign up for text messages or email updates that people who know nothing about your company.

Though many mobile users are connecting to the Internet, as well as using text messaging, that doesn’t mean that all these users understand text message abbreviations. If your target audience can’t understand your advertisements, you are wasting your salons’ marketing budget.

TIP! Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Check your usability on every mobile web site and search engine you have. Your efforts will be wasted if clients have problems viewing your content properly. Ask your friends if you can send them tests so you can get feedback on usability.

Mobile App

TIP! Try to run a campaign that is picture to screen. These campaigns let your clients take their own pictures with mobile devices.

Look into designing a mobile app yourself. This will make your clients want to keep coming back to see what you have to offer, as the application will allow you to make note of any specials or sales going on. This will increase traffic and customers will begin to recognize and trust your brand. Mobile app prices can have a wide range of costs, so consult professionals during the development.

TIP! Include maps designed for mobile devices on your site to bring in local customers. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.

You must have a proper database built to start a salon or spa mobile marketing campaign. Avoiding just adding cell phone numbers to your mobile marketing database. Allowing users to opt into your database will provide you with a level of legitimacy as you continue forward. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.

TIP! Mobile marketing messages should include a discount code or a promotional offer. If a customer gets an incentive to check out your site, they will be more likely to do so.

Implement an A/B testing routine to find the most user friendly mobile page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Use two dissimilar versions of your landing page (known as A & B) to see which earns the most conversions. Of the two, go with the page that performs the best.

Drive Visitors

TIP! Simplicity and clarity are key. Make sure you don’t have too many links to click on.

Mobile platforms should drive visitors to your main site. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. It is a terrible idea to base your business around your mobile platform solely.

TIP! Take advantage of dedicated short code. You will pay more, but your brand will be protected.

Use mobile marketing in conjunction with all relevant online functions. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. By making readers feel as though they will be able to accomplish something, they will buy more stuff.

TIP! Send out more than one publication so that your audience has a better idea of what your campaign is about. For example, you can send a piece of direct mail letting the customers know about a planned event, such as a 50% off sale.

Using mobile devices to promote your salons’ products, advertise your salon business, and increase your client base requires a lot of knowledge and effort. Fortunately, the information that has been provided should serve as useful knowledge that you can use to be successful in mobile marketing