Making Mobile Marketing Work For Your Salon Business | Hair Salon Marketing - Consulting - Coaching

TIP! Mobile-device friendly maps can be used on your website to entice local customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing for your salon too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

TIP! Use a variety of online media to supplement your mobile marketing. Have information that is going to be specific about the mobile landing page, input different things that will make people come visit your website and you should allow them participation.

Creating a mobile app with lots of helpful information for your target market is a great mobile marketing strategy. For example, many people like to download apps that have local information or tips. You can try to put in some links that advertise your products and services in order to generate more sales and don’t forget to consider selling the app so you can profit from it as a standalone product.

TIP! Your mobile website will need to incorporate some search engine optimization rules to be more successful. Google is a great place to start your mobile search engine optimization efforts.

If you plan on adding SMS to go along with your salons’ mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. Without controlled usage and monitoring, SMS will have a negative result with mobile clients. Some users feel that SMS is too invasive into their personal comfort and space. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Staying honest is the best way to improve your clients’ faith in your brand.

TIP! One of the most effective ways to raise profits is to do mobile marketing. Many people tend to use their phones to visit social network sites and download apps.

Gather marketing data on your clients wants and needs, this will enable you to create the perfect pitch to draw them to your store. This enhances the chance that your recipient will respond with interest to your campaign and follow up as you desire.

When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Send a clear message your audience can understand quickly.

TIP! You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website.

Never forget that everything about your marketing campaign is designed for your clients. Knowing what clients want and providing it is how mobile marketers are successful. If you do not know what your customer is interested in, you will not be successful in selling to them. Learn as much about them as you possibly can to be most successful.

TIP! Instead of using shared short codes, purchase dedicated ones. Although it can be expensive — approximately $2,000 — it is possible to link them to your brand.

Changes in your market will dictate changes in your clients base. You can gain or lose clients based on outside influences that you cannot control. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.

Give people discounts or promo codes along with your marketing messages. Your clients will be more likely to visit your site if they see a discount they can get.

How Mobile Marketing Benefits Salons

TIP! Evaluate your message with a usability test. It is very important that consumers see your content in the way you have intended.

There is significant promise to be found in mobile marketing for salons, though it must be used carefully, so as to avoid annoying potential clients. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. Resulting in your efforts will be a larger clientele