Making Mobile Marketing Work For Your Salon Easily | Hair Salon Marketing - Consulting - Coaching

TIP! As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.

Mobile marketing can be a great way to attract a lot of niche clients for your salon’s services and products. Nearly everyone owns a type of mobile device, like tablets, phones, etc.

TIP! Use Multimedia Messaging Service technology to reward existing customers and generate leads. You can include certain promotional codes with the coupons that you send out.

Get the most information you can about your chosen mobile marketing demographic to make your efforts as successful as possible. You can use this information to guarantee that the type of marketing strategy you use will attract the attention of potential clients.

TIP! Remember to treat people on the telephone how you would like to be treated, like busy people. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Mobile marketing is a great way to attract more hair salon clients, but make sure that your mobile marketing campaign works cross platforms. If your marketing efforts don’t work on all the popular devices, you could lose clients due to technical issues.

Search Engine Optimization

TIP! When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. New customers are less responsive to opening messages from you than ones that know you are reputable.

Mobile websites should use search engine optimization techniques just as larger websites do. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.

TIP! A mobile call for action must be capitalized through promotion. Facebook, Twitter and your own website are popular choices for mobile marketing, but don’t forget to do promotions in your physical store location, if there is one, Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.

Purchase short codes. You should spend around two thousand dollars for this, but it will be worth it. Your short code can lead people directly to your company. It isn’t that big of a price to pay for potentially avoiding legal problems. You can get into trouble if your code sharing company does not follow rules.

TIP! As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market.

It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Are you looking to monetize your existing clients more or are you attempting to get long term clientr retention?

TIP! Integrating your mobile marketing plan with your other forms of marketing is an astute idea. Mobile landing pages should contain valuable information, including your web address.

Ensure that your mobile ad will work on all kinds of devices. Your messages should work on all mobile devices no matter the platform. Remember, it’s easier to make one simple message to all your platforms rather than a custom-fit message to each one. You want to keep it as simple as possible when you’re designing your campaign.

Mobile Platform

TIP! Advertise the benefits of your mobile marketing campaign in every location you can think of. Refer to it in other advertisement, on social network communities and on your website.

You should always establish a home base for your mobile platform. Use your mobile presence to increase traffic to your home base and to keep in contact with current clients. Your salon business shouldn’t be based solely on a mobile platform.

TIP! Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately.

Mobile marketing is a growing trend. As more consumers use these devices, more businesses will tap into the market. Mobile marketing will soon become the fastest way to reach your customers. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your beauty, spa, and hair clients than ever before. Good luck with your mobile marketing campaign.