Mobile hair salon marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile hair salon marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Buy dedicated short codes instead of sharing them. It may be a little expensive, around 2,000 dollars, but this will go with your brand. With enough use, existing and potential clients will associate the dedicated short code with your business. You will be happy you spend the money when you have a legal issue. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you.
Make yourself pertinent. In your excitement and rush to use mobile marketing, remember to do things that have a purpose. Offer your clients relevant, pertinent information they can use. Next, in order to get repeat business, you want to make sure whatever you give them is something they need.
Developing an application for mobile phones that offers useful information on your niche makes a great mobile hair salon marketing enhancement for your regular website. Applications that gives people tips and tricks are very popular. You can profit by selling a popular app. You can also include relevant links to your products and services from within the application.
Your campaign should be perceived as useful by your audience. When you send a message to anyone outside your group of friends, it’s important to grab their attention. If you are looking for business executives, then you could send out vouchers to fine dining places. If you are dealing with families, try sending something that will bring them together.
Hair Salon Quiz Questions
With your mobile marketing ads, give your clients a trivia game or a small quiz about your products to add some fun and excitement. Consumers will likely answer quiz questions on their phones. Quiz questions could give you feedback and opinions about your product, while also making it fun for your clients.
For a great way to bring in clients and help your brand become more well-known, use QR codes in your campaigns. These codes are an effective way to reach your clients with coupons and promotions. QR codes can be captured with a cell phone. You can contact your clients in a easy way and with good information.
If you really want to mount a successful mobile hair salon marketing campaign, only send the best offers possible to users. This will ensure that your viewers will not get annoyed by your messages.
Do not send emails out too often. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Create a sense of urgency and let your clients know that failure to act may cause them to miss out on a great deal. Don’t offer too many discounts or coupons. Your clients will feel they can wait to make a purchase instead of shopping now.
Start with a campaign technique known as picture-to-screen. In a picture-to-screen campaign, your clients use their mobile phones to take photographs. The clients’ photos are then digitally posted after they submit the photo via the use of a short code text. These photographs can be put on a television or digital billboard.
Mobile Hair Salon Marketing
Mobile hair salon marketing is very lucrative if you use it correctly. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. Your efforts will likely reward you with increased sales and business growth
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