Solid Ways To Ignite Your Salon Business Via Mobile Marketing | Hair Salon Marketing - Consulting - Coaching

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer salon become a great salon marketer.

TIP! Make sure that a mobile marketing campaign is effective before starting a new one. Don’t just focus on your sale numbers, but the lifespan of your campaign.

You probably know that you can offer some free apps to your customers, but did you know that applications are actually easy to create? By offering visitors your own custom-made apps, you could significantly increase the success of your salons’ mobile marketing plan. There are a number of different features you can offer with your app.

TIP! Use your main website to your advantage. A great way to develop traffic for your mobile spots or smartphone apps is to advertise them to readers on your traditional website.

Make sure to note your location on social networking sites. This is vital to drive potential customers to your site. Keep your business focused on the basics at first and branch out from there. At the very least, create a page for your business on the sites Facebook and Foursquare.

TIP! Try making a mobile app yourself. Looking for various specials and promotions will give your customers reason to check out your app on a daily basis.

You should test your campaign on as many devices as possible before launching it. If you do not preform a test, you may send out messages that are ineffective, or do not work properly, and that would be defeating the whole purpose of your marketing campaign. Test your campaigns on your friends and colleagues first.

TIP! To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.

Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. Include promo codes within the coupons themselves to make it easier for customers. These coupons should contain a special code that your mobile site can track. New customers can be attracted with coupons, but you can simultaneously reward loyal patrons with the same method.

Code Sharing

TIP! Be simple yet clear and defined. Make sure you don’t have too many links to click on.

You should buy short codes over sharing them. It can be expensive, up to 2k, but they will be yours. Eventually, people will make the connection between your company and your short code. Using code sharing can cause legal issues, as well. If code sharing companies abuse the system, you might get into trouble as well.

TIP! You may have been aware of the ability to offer free applications to your customers, but it also easy to create those applications yourself. Improve your marketing strategy by offering a special app for your customers only.

Armed with this knowledge, you’ll be on your way to mobile marketing success. An abundance of information is available to you and knowing how to use it is to your benefit. If you keep these things in mind, you’ll be able to refine your goals and succeed in promoting your business.