Where Your Mobile Marketing Time And Money Should Be Spent For Your Salon | Hair Salon Marketing - Consulting - Coaching

TIP! One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. Your campaign is not going to go far if your recipients get broken or indecipherable messages.

Mobile marketing for your salon can be pretty exciting if you know what you can expect from working with mobile devices in an attempt to promote your salon business. When done right, salon mobile marketing will gain clients for your business and profits for your pocket. Follow the tips below to ensure your mobile marketing campaign is successful.

Mobile Marketing For Your Salon

TIP! It is important to include both a link for older cellphones that will direct to your browser-based website, as well as a mobile link for smartphones or tablets. It is best for you to avoid linking to your regular website if it employs Flash, though.

Whenever you do mobile marketing calls to action, make sure to keep your messages brief and simple. Keep in mind that the salon and spa clients who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. It should be easy to get on your own mailing list.

TIP! Listening to the wants and needs of customers is the first step to successful mobile marketing. Listen to your clients’ needs and act accordingly.

Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your salons’ marketing plan. One way to use social media is to ask your clients to send tweets about your company or a deal located on your website. Cultivating an audience-based buzz this way will multiply the impact your marketing campaign has.

TIP! Multimedia Messaging Services are fantastic for the instantaneous delivery of coupons and rewards. MMS can also be effective in capturing the attention of new customers.

Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your clients can use and appreciate. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.

TIP! Location is everything in mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are.

Don’t send random messages to your clients. When messaging clients, make sure you have something interesting to say. Some businesses failed in their mobile marketing endeavors because they chose to send arbitrary and impractical text messages to their customers. Clients aren’t looking for humorous, personal messages from a salon they patronize. They’re looking for valuable information and ways to save money.

TIP! If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.

Enhance your mobile marketing website by optimizing it for the search engine crawlers. Google is an excellent place for starting your mobile SEO because Google is the most popular place for searching through mobile devices.

To attract local clients, put mobile friendly maps on your website. By including maps, clients can look up your location quickly from their phone.

TIP! Your main website absolutely must have a link pointing to any business-oriented presences you maintain on social networks, like Facebook or Twitter. Social networking sites that are presented through your business’ official website will save your customers the hassle of searching for you on those sites.

You can do a lot with mobile devices to help better promote your company to a lot of clients. The tips you learned can help get you started on the right path.