Creative

Dear Salon/Spa Owner:

If you want to DOMINATE your local market in a good or bad economy, quadruple the number of new clients coming to you and permanently block every other competing salon/spa marketing efforts in your area, then this report just might be the most important and exciting letter you’ve ever read.

I’ve got a BIG problem. Over the past 10 years, I have completely transformed hundreds of miserable, boring and failing salon and spa business to new, exciting, very profitable, and enjoyable business that their owners would have never dreamed possible. And the best part is it gets better EVERY month with no end in sight.

The problem is this... How do I describe my powerful techniques, strategies, and methods and what they can do for your salon/spa business without is sounding like a big pile of hype or a big sales pitch?

Well...RELAX - There is NOTHING For Sale In This Report, Actually Just The Opposite... I Have A FREE Gift For You That I will Tell You About Once You Finish Reading This Report.

Salon & Spa Owners.
If you want to get new high-paying clients quickly.
If you are just starting out or moved to another location and must have good new clients now.
If you’ve been in business for a while and you realize it’s a lot more difficult to get new clients than ever before.
If you are attracting the wrong type of client like “price shoppers” and want high-paying clients.
If your clients go south when its cold or north when its hot and it's hurting your income.
If your staff is unmotivated to help you get new clients.
If you need additional staff.
If competition is moving in and taking your clients from you.
If you feel that you are not able to charge more for the high-quality services you provide.
If you want to get younger clients coming in.
If you are located in a small town and can’t seem to grow your business.
If you are frustrated and maybe even embarrassed with the low amount of money you are personally making each month.
If you’ve never tried to market & advertise to get new clients and therefore don’t know what works or how to even go about iIf you’ve tried one or more or all of these methods to get new clients and nothing worked for you… TV, Radio, Direct Mail, Flyers, Newspaper Ads, Val-Pak, Google, Facebook, Yelp, Groupon, and a Website.
If you want to finally eliminate all your stress, get your life back, make the money you always dreamed about and have the lifestyle to go along with it.
If you are working to hard and to many hours for the money you do make, you want to work less behind your chair and make more money.
You Feel Deep Down You Deserve Much Better…

The “7 Paradigm Shifts In Our New Digital Economy” That Will Continue To Stifle Your Ability To Get New Clients And Why It's Only Going To Get Worse Unless You Are Prepared. And...
The “4 BIGGEST MYTHS” Salon & Spa Owners Believe Which Is Stopping Them From Growing And Prospering…
Why For 22 Years I Could Never Get New Clients, Got Into Debt $80,000 Dollars And Almost Went Bankrupt And What I Did To Turn It All Around In 4 Short Months So You Can Avoid The Mistakes I Made…
Why Everything You Have Tried To Do To Get New Clients Has Failed And Why It’s Probably Not Your Fault…

I'm Mike Colosi, The president of Salon and Spa Marketing Tool Kit.

I started working in my father’s salon and then purchased it when I was 24. I had no business or marketing experience and for the next 22 years struggled and suffered mainly because I failed miserably at getting new clients cost effectively.

And as a result I buried myself in debt and almost went bankrupt.

Then I turned it all around in 4 short months and became the fastest growing salon in my area, eliminated all my debt, and became hugely profitable.

I have a 3 older brothers, Mark was the closest in age to me. Greg and Gary seemed like they were in a different generation gap. Anyway Mark and I slept in the same bedroom when we were kids. We got into a lot mischief together as kids growing up. He went off to some college in Maine for a few years and then back to a college close to home for a few years. We both grew up and our lives took separate paths.

I never really knew what Mark did for a living, all I knew is that he was always doing something different and it involved sales and marketing. I do remember he was always listening to audiotapes in his car and reading business books. Mark never talked much about anything or about what he did for a living and it crossed my mind a few times that he worked for the CIA or was involved in some kind of illegal activity. I say this because he seemed to travel a lot, had a big house, nice cars, didn’t seem to work much and always had plenty of money.

I later found out that over the years Mark had evolved into a marketing genius and had become a self-made multi-millionaire in the process.

He explained to me what I was doing wrong - that I didn’t understand that I was in the business of marketing my salon NOT running a salon.

I will never forget what he said because it was the turning point for my salon business and my life.

And it WILL be the turning point for YOUR salon or spa business if you stay with me here.

He also told me - it is not your fault you don’t know how to market - because beauty school doesn’t teach it because they don’t know how to market either.

Anyway Mark agreed to show me how to market my salon business. He also put me in contact with his inner circle of marketing genius he relies on in his businesses.

Fast-forward 4 months –- My entire salon business and life have been transformed. I work less, make MORE money than I ever dreamed possible, have no worries about stylist leaving me and taking their clients with them. And it gets better every month, with no end in sight.

“I Could Finally Free Myself From The Physical Stress And Financial Pressures I Had For So Long.”

Over those 4 months Mark created strategies for me to test and re-test. He created entire marketing campaigns for me use and test. He set up automatic marketing systems that I have never heard of before. He showed me things that I never thought were possible in my salon business.

I took everything he gave me (dozens and dozens of marketing strategies, methods, techniques and systems) and put them to work in my salon business. And for the past 10 years have been fine-tuning them and perfecting them and have been getting remarkable results using them.

When you don’t have a constant flow of new clients coming in your stylists or technicians aren't happy because they are sitting in their chair a lot reading magazines or messing around on their smartphones. There are not making the level of income they want and they blame you for not getting new clients.

So you are then at risk of losing them and we all know what happens next… they take their clients with them or at least some of them and you have a mess on your hands. The bottom line is this…when you have a constant flow of new clients coming in…everyone is making a lot of money and they are not going to leave for something uncertain. And when other stylist see your parking lot chuck full all the time they want to come and work with you and bring their clients with them.

This happened to me, new stylists were coming out of the woodwork to work for me…the word spreads really fast. I was surprised how fast.

You are told this by the salon industry and advertising agencies and here is the BIG problem with this…

You are not a big corporation with a national or international presence... You don’t have pockets deep enough like they do and the time it takes to build up your image…you need new clients now and you’re on a tight budget.

And you must only target all your marketing an advertising to your ideal clients. My ideal client as an example is woman ages 30 to 60, who are professional who make a good income and live within 10 miles of my salon. These are the ONLY people I want seeing my marketing and advertising. Any money spent to others is a complete waste of money.

So image and brand advertising is way to expensive, takes to much time to work, is not tracable and therefore does not work for our industry. PERIOD!

I know how salon and spa owners feel…I used to feel like this too. After I bough my fathers salon I tried everything to get new clients and nothing worked…so I always LOST money and it was expensive. Advertising when done properly is supposed to do JUST the opposite… Make you money…

Here is what I mean by that…lets use my salon as an example…I advertise on facebook and i get a new client for $10… the first time they come in they spend $77… I net $67…$77 minus the $10. and then the next time they come in it doesn’t cost me anything. So I know on average they will end up giving me $6,930 over our entire relationship…this is the lifetime value of a client. This is how much money they are going to give me over our entire relations for years. So I paid $10 to bring in $6,930. Would I pay more like $50…you bet-ya…I still make a lot of money. And this does not include the referral you will get from them.

OK then…advertising is not expensive when done properly and it makes you money…it does not cost you money.

This is frankly not true at all…

I wasn’t an expert at all when my brother showed me the proper systems to use. So if you have very basic understanding (which you’ll have after this presentation) and use the proper systems you can be hugely successful.

Here’s an analogy for you…If you had the most highly skilled jockey in the kentucky derby but his horse was, untrained, slow and had a bad leg…do you think he will win the race?

Not a chance…

On the other hand if you had a sub par jockey but he was riding the fastest, most well trained, best conditioned, horse that has a track record of winning…do you think he has a good chance of winning.

YES...

So the marketing and advertising systems are the well trained, most conditioned, fastest horse in this case.

So forget the notion that you have to become an expert because you don’t, I am living proof.

Right now because you don’t have enough clients coming in for all your staff you are most likely working way more behind your chair than you want to… Am I right here?

Well once you have the systems in place to get new clients and they start coming in you can work less and then you can spend a little of that time on advertising.

And if you don’t have systems in place or the proper systems you can waste a tremendous amount of time spinning your wheels trying to find something that works.

So if you have the right systems in place it takes very little of your time to get new clients coming in..

Well it can be if get yourself bogged down with all the technical and complicated stuff…but you don’t have to.

A TV is technical and complicated but you have no problem using it because it is a well tuned system of electronics and so is your stove and other appliances in your home…and you have no problem using them getting the results you want…right?

A marketing or advertising system is no different. You just need to know how to implement and use it properly to get the results you want …which is new high-quality clients.

So advertising is not complicated at the level you are going to use it.

Well let me explain the BIG misconception with all the salon advertisements you and I see all the time…it was copied from else who copied it from from someone else and on and on like this for years…

Its called INDUSTRY INCEST…

Everyone is copying each other because they ASSUME it is working but the reality is not working…this goes for print advertising, on-line advertising and everything in-between.

Years ago I would see an ad in the newspaper and I would assumed it worked…so I cut it out and had one done just like it…and it never worked for me. It's because it never worked for them either.

So don’t fall for this.

Why? because If you only have one way to get clients and it stops working because of something out of your control, your new client flow stops dead in its tracks.

On the other hand if you have say 3 or 4 ways to get new clients and one stops you’ll still be fine. Please get this and don’t put yourself in a unnecessary risk position.

There is not a day that goes by where a salon or spa owner tells me about a way they used to get clients and then it stopped working and it was the only thing they relied on to get new clients.

Don’t let this happen to you..its financial suicide!!!

Report - Creative Marketing/Advertising For Salon/Spa Owners...