Could mobile marketing for salons be the next great edge in your business promotion? You could find a great set of skills and strategies to put forth in your salons’ mobile marketing efforts, but you want to stop first and take note of these great steps that are going to ensure your success in the practice.
Maintain your program. There is nothing more disappointing for a customer than to sign up for a salons’ mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
Tie your salon marketing to big events or holidays. Special occasions can make your marketing really work. Give special vouchers to ladies only on Mother’s Day. Hold contests on big sporting event days to give your brand a presence. Give your clients a short code number where any person who send in a text message has a chance of winning.
Before you begin your salons’ mobile marketing campaign, look up your blog or website on the different types of mobile phones to see how good or bad it looks. You might be surprised to find that it looks great or you could be disturbed at finding that it looks awful. If it doesn’t look good, you have work to do. Modify your site and make it mobile friendly.
Know exactly what you want to offer your customers before you start out. Mobile marketing for salons encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.
Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and a platform that’s very flexible. If you’re pushing emails in your mobile marketing campaign, SMS is definitely the way to go, especially if you’re interacting with your customers frequently.
When you are promoting a particular event, send the mobile marketing message a few hours or the day before the event. Customers that are genuinely interested in the event can easily forget the message if you send it several days before the event is to take place. You do not want your customers to miss out on anything.
If you are scared of taking on mobile marketing for salons because it is new, you don’t have to worry. There are millions of people just like you that have found mobile marketing to be quite successful with the right strategies in place. Take the time to read these tips and give yourself a head start.