Mobile marketing can give salon businesses the opportunity to grow their audience and expose their brand to a wider range of individuals. Just about everyone owns some sort of mobile or other connected devices such as tablets.
Mobile platforms should drive visitors to your main site. Being mobile is a way to urge people to check out your salon, and also to stay in contact with those clients who are already avid visitors at your home base. Do not develop your business solely on a mobile platform.
Optimize your mobile marketing campaign to work on any platform. Your messages should be equally clear on iPhone, Android, and Blackberry devices. Remember, it’s easier to make one simple message to all your platforms rather than a custom-fit message to each one. In mobile marketing, it is important to remember that simpler is better.
Be succinct and to the point. If you minimize the number of required clicks, you will increase your chances for success. Typing a lot can get frustrating, especially on tiny mobile keypads. So keep the clicks and typing required of your customers to a minimum.
Before formally launching your mobile marketing campaign, conduct thorough usability tests among your target market. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Test your campaigns on your friends and colleagues first.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. Email your customers a little while before the event, then send then an SMS on the day of the event.
Mobile marketing will be a growth industry as long as more mobile devices come online. If the mobile market keeps developing, mobile marketing could become the most efficient marketing technique. Learn how to effectively reach your customers, and blow by the competition, with the tips you learn here. Have fun with it and good luck with your efforts!