Bring Your Salon Marketing Into The Mobile Age | Hair Salon Marketing - Consulting - Coaching

TIP! When using links in a mobile marketing campaign, make sure that you give a link to both the mobile-friendly version of your site and the full version. Some people have smartphones and tablets with larger screens and will prefer to see the full version.

Mobile marketing represents a very promising opportunity for anyone who is willing to learn about its different benefits and techniques to benefit their business. It often proves an exciting venture as well. Done right, it can give your business plenty of exposure and attract more salon clients. Follow the tips below to ensure your mobile marketing campaign is successful.

TIP! Check your usability on every mobile web site and search engine you have. Customers will be understandably upset if you send them broken or unreadable content.

If you have an upcoming event that you wish to remind your salon clients about, such as a sale, send a reminder text a few hours before it starts. Obviously, however, you need to be mindful of what time the texts are sent so they do not annoy your clients at unsociable hours. Some clients might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.

TIP! A/B testing can be a useful strategy in developing a mobile landing page. Testing is vital for the mobile world just like it is for web sites.

You should have clear objectives before you launch a mobile marketing effort. This will help you determine the direction and focus of your mobile marketing campaign. Ask yourself whether your overall goal is to attract new clients, improve client loyalty and retention, or something else entirely.

Send Offers To Your Salon Clients

TIP! It’s important to have your social networking links on your website. Today, people are very into social networking, so giving them another option to find you will be good for your business.

Be somewhat stingy with how often you send offers. You should be more successful if you send offers two or three times each month. Your client should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.

TIP! Gather information on your audience. Understand who your audience is and what their needs are before you invest your money into a mobile marketing campaign .

Have a telephone number database to assist your mobile marketing efforts. Do not just add loads of numbers to your database. However, you must first obtain permission from your mobile users. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.

So much needs to be done when using mobile marketing as a business strategy. Hopefully, the information in this article has provided you with helpful tips.