Build Clients And Profits Through Hair Salon Mobile Marketing | Hair Salon Marketing - Consulting - Coaching

TIP! Think about creating an application for smartphones that is related to your business. Most users enjoy apps that give them breaking news and helpful tips.

Using mobile marketing to promote your hair salon can be a smart business decision. However, you have to work hard at it to make it work. It makes you wonder how you can get started in improving your bottom line. The tips below provide a good background on mobile marketing options for hair salons.

TIP! Any mobile marketing you intend to do should be checked for cross-platform compatibility. You must take into consideration many mobile devices when you are creating a mobile marketing campaign.

Try two different pages, called A/B testing, for your mobile page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. For your landing page, have two different versions and see which is more successful. You can use this information to select the best landing page.

TIP! Try putting quizzes and trivia into your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond.

A key tip to having an effective mobile marketing campaign for a hair salon is to conduct a usability test first, before going live. Verify your message delivery system is functional before before beginning your marketing campaign. Run your message by coworkers and stylists before sending it, to get their impressions.

TIP! Don’t forget to include links to your social media accounts on your main website. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

Simplicity and clarity are key. Try to reduce the amount of clicks necessary for mobile platforms. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. So you’ll want to keep any typing required by your campaign to the smallest amount possible.

TIP! If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. The codes give access to your site, where you can offer coupons or special deals for those with smartphones.

Make your hair salons’ mobile marketing campaign a two-way street. Give the clients receiving your messages a way to send you feedback so that you can connect with them and improve your services. Client input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.

TIP! Purchase short codes. It may be pricey, but you can link them to your brand.

If you are sending out a mobile marketing message you should try to include a fun promo offer. If a client gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.

Mobile Marketing For Hair Salons

TIP! In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to quickly digest the message you want to convey.

Mobile marketing for hair salons and spas requires much more compact usage of space, so you will need to plan your content to be more concise. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Be short and concise with mobile marketing.

TIP! Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.

So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it