Do you know about all of the benefits you can enjoy by implementing a professional salon marketing plan? Many salon owners start out in the beauty business as stylists. They know everything that there is to know about beauty products, current styles, and what services to offer. Unfortunately, most beauty schools offer little to no training in salon management and marketing. If you’re ready to learn how to turn your salon into a thriving profitable business, then you’ll be excited to learn how much a professional online hair salon marketing plan can help you reach that goal.
#1 – Branding Your Salon
Branding is an important part of a hair salon marketing plan. Branding includes things like your salon name, slogan, and logo, among others. You want a name for your salon that customers can easily remember. But it also needs to be something that stands out and gets you noticed. Think the kind of name that people could read on a shopping mall map and remember. A clever, catchy name is best. You also want to make sure that they name implies who you are as a salon.
Creating an attention-grabbing slogan and logo is another part of branding your salon. Customers have short attention spans. The best slogans are clever and punchy. Your logo should be a design that reflects the theme of your salon visually. All of these aspects of branding should be included in any professional beauty salon marketing plan.
# 2 – Hair Salon Marketing Plan Advertising
Another crucial factor in your hair salon marketing plan is advertising. Advertising services, specials, available beauty products, and hair services is what brings your customers in and what fills your bank account. Advertising marketing plans should be well thought out and implemented. Don’t just rely on word of mouth to bring new customers in. The biggest mistake a new hair salon can make is failing to include adequate advertising into their salon marketing plan. Advertising might seem too expensive, especially if you’re just starting out. But salon sales are a direct results of advertising dollars spent, so in the end the payoff is worth it.
# 3 – Salon Marketing Plan: Expanding Your Customer Base
Does your salon marketing plan include effective strategies for expanding your customer base? If not, then it’s time to implement a new one fast. You can’t just rely on your steady customers to keep you in business. Drawing in new clients is the only way to move forward and boost your profit potential. So how can you expand your customer base? One way is to start taking advantage of online marketing right now if you aren’t already.
Your online hair salon marketing plan needs to include a website. Even if you already have a decent site, you need to consider whether or not you’re using that site to your full advantage. A hair salon business can improve customer service by offering customers the opportunity to buy beauty products online and even schedule upcoming visits.
Salon management and marketing can be complex and some salon owners would rather turn their efforts towards other things. If that’s you, then you need to hire a professional in the salon coaching business to come up with a beauty salon marketing plan that will work for you. Hiring an expert is the smartest way to ensure that your salon marketing plan can take your spa business to the next level.