Driving New Salon Business Through The Power Of Mobile Marketing For Salons | Hair Salon Marketing - Consulting - Coaching

TIP! Optimize your mobile marketing campaign to work on any platform. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry.

Salon mobile marketing is actually kind of exciting to deal with once you have reasonable expectations of what mobile devices can do for advertising your salon business. If you do it well, your salon business is sure to get some great exposure. To make sure this happens, try reading the tips that follow.

TIP! A/B testing is a great tool you can use for mobile landing pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages.

One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.

Remember to treat people on the telephone how you would like to be treated, like busy people. It’s up to you to behave in a professional manner.

TIP! Use dedicated short code. It is more of an expense, but it gives you better brand protection.

Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.

Discount Offer

TIP! When starting out in the mobile marketing business, make sure you listen to ideas and learn from the people around you. Learn about your market and play to it.

Incorporate a discount offer or a promo code in any mobile marketing message you send out. If a client gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.

TIP! When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly.

Define your goals before starting to design your campaign. You should have a clear vision of what your mobile salon marketing campaign will ultimately accomplish. Do you want to retain a loyal group of clients, or are you looking to expand and reach a new audience?

The key to mobile salon marketing is to keep your message short and to the point. They need to be able to quickly digest the message you want to convey.

TIP! If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

If you have profiles on social media sites, be certain to place a link to them on your site pages. If a client sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.

TIP! Know your audience, and give them something of value. Your target audience will expect you to send messages aimed at their needs.

Before starting a new mobile salon marketing campaign, look at the success rate of the first one. The longevity of a campaign will be a better indicator of success than sales numbers. Base the creation of your new campaign on the success formula of your old one.

TIP! Observing your competitors successes can be a great method for keeping abreast of newer trends. Find a way to differentiate yourself from you competitors.

You can do a lot with mobile devices to help better promote your company to a lot of clients. Fortunately, the information that has been provided should serve as useful knowledge that you can use to be successful in salon based mobile marketing