Hammering Your Brand Into The Minds Of Your Spa and Salon Clients Using Mobile Marketing | Hair Salon Marketing - Consulting - Coaching

TIP! Evaluate your message with a usability test. Make sure your customers can look at the things you have sent them.

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing for your spa or salon too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

TIP! Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Act in the proper way.

Use of social media is essential for mobile marketing, because social media rules mobile technology. Have people TwitPic your salon or share a deal on your website, and reward them with a contest entry or coupon. These sorts of incentives will popularize your business and get you noticed among a larger group of people.

TIP! When using mobile marketing remember that the goal is to show your customers the benefit of using your goods or services. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account.

It pays to have a dedicated short code. It is more of an expense, but it gives you better brand protection. You may also derive a bit of legal coverage from its use.

Mobile Marketing For Spas and Salons

TIP! Keep your mobile cues simple. Keeping the number of clicks to a minimum will maximize your success by minimizing your process.

Those who are best at mobile marketing progress slowly, step by step. You should too. Start with texting, progress to calling, proceed a bit further to videos and maintain this progression as you build your social network and expand your mobile marketing empire as far as it can reach. Make use of every tool possible.

TIP! Stake your claim by creating an online presence on the leading social networking sites. This helps people find your business.

When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. Your customers will know that there is something happening on your site, and they will be more likely to visit.

TIP! Purchase short codes. It can be expensive, up to 2k, but they will be yours.

Running a picture-to-screen campaign is a wonderful idea. This type of campaign allows your customers to post their photos to your site. The customers transmit the photos using a short code, and they post instantly to a digital screen. These pictures can then be shown on a television monitor or on digital billboards.

TIP! Remember, it is harder to navigate through your website using mobile equipment. Mobile-focused websites need to be as easy to use as you can possibly make them.

To have a successful standalone mobile platform, you must have a home base. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not rely on the mobile campaign alone; develop and design your home base for your clients.

Mobile Marketing To Find New Clients

TIP! When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Attention spans are short, so use a short message which includes your company’s name.

It is very easy for your mobile marketing approach to backfire and annoy people. If you’re just starting to utilize mobile marketing, be very methodical in the way that you use the information you have learned from this article. If you follow the advice given here, you will most likely find that you have new clients and more profits coming in