Mobile marketing is defined in many different ways. The exact definition varies based on the type of business under consideration. The most basic definition is the use of mobile devices or cell phones as a medium to promote businesses. You can learn how to mobile market your salon with the tips provided in this article.
Use MMS or text messaging to send coupons to new and existing customers when you want to increase sales. To help increase business you may wish to send promotional codes. A specific tracking code links these promotions to your mobile website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
When composing your mobile website copy, be succinct. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing demands short, concise, and direct messages to consumers.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month. Text messages can become annoying due to notifications. Most people will get tired of receiving messages from you if you intrude too often. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. This will help you be seen as a trustworthy company.
Because of the prevalence of social media tools on mobile devices, you should take advantage of the social realm in your marketing efforts. Ask your customers to write about your stores or products on their social networks, and give them a reward if they do. People will respond and share the potential savings – as well as exposure to your company – with their friends.
Keep your call to action simple. Be careful when setting up forms, as what would be a simple and fast sign up process on the computer may be incredibly tedious when confined to the tiny screen and keyboard of a mobile device. It should always be a snap for someone to add themselves to your business’ mailing list.
In conclusion, mobile marketing can mean many things. The definition of mobile marketing varies, but most people take it to mean sending marketing information through mobile devices. From the knowledge presented in this article, it should be apparent how your business can benefit from mobile marketing.