The newest way to reach a broad salon audience is mobile marketing. This article offers up a number of useful ways to grow your salon business through mobile marketing.
It’s important to not upset people by inundating them with the same offer over and over again. You should be more successful if you send offers two or three times each month. Make your offers something special so your clients feel as if they will miss out if they don’t take the offers right away. When it comes to making special offers, there is such thing as too much of a good thing. Clients will not consider a deal special if they believe they can get a comparable deal in the near future.
If you have an upcoming event that you wish to remind your clients about, such as a sale, send a reminder text a few hours before it starts. Obviously, however, you need to be mindful of what time the texts are sent so they do not annoy your clients at unsociable hours. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your salon sales.
Make sure you research who your audience is. Get to know their likes and dislikes, and their habits using their phone before investing a significant amount of money into a salon mobile marketing campaign. Don’t just guess. Are they more likely to use a mobile phone than a computer? If they do use their phones more often, what operating system is on it? Determine your target audience, and then solidify how you are going to reach out to them.
Always look for ways to better advertise your salon, for new opportunities arise constantly. Watch your competition too! This article should have given you some ideas on how to keep a competitive edge in the innovative world of salon mobile marketing technologies
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