How To Be A Leader In The Salon Industry By Using Mobile Marketing | Hair Salon Marketing - Consulting - Coaching

TIP! Maps and directions should be easy to use. Lots of people are using their mobile devices for GPS these days.

Mobile marketing can be pretty exciting if you know what you can expect from working with mobile devices in an attempt to promote your salon business. Using mobile marketing can give you excellent exposure, while saving you a lot of marketing money. To make sure you get this done, try the helpful hints listed in the following paragraphs.

TIP! Put any and all links on your webpage if your company is geared for social networking sites. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.

Clients love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. These codes make sharing coupons, promotions and discounts easy for you and fun for your clients. These codes are easy to use and captured on a cell phone. These codes help you communicate with an increasingly digital audience.

Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Behave appropriately.

TIP! Keep your call to action simple. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone.

If you want to create a mobile app for your salon or spa business, make sure it does something useful that will make clients want to use it again and again. If your app is not relevant, chances are that your clients will not use it.

TIP! Keep you messages short and easy to understand in your mobile marketing efforts. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space.

Use various marketing items simultaneously to provide event information for a larger impact. You can use direct mail that lets them know there’s about to be a sale, for example. Send an email a week before the event, and a text reminder an hour before the sales starts.

Mobile Marketing For Salons and Spas

TIP! Combine mobile marketing tactics with other web media, such as social media marketing. Mobile landing pages should contain valuable information, including your web address.

Standalone mobile platforms need to have home bases if they are to succeed. All of your salon based mobile marketing should be designed to drive people back to your home base. Do not ever base everything completely on a mobile marketing campaign.

TIP! Have a clear strategy and goals when you venture into mobile marketing. This will help you determine the direction and focus of your mobile marketing campaign.

Do some research on your target market. Before you make assumptions and put a lot of money into mobile marketing efforts, make sure you analyze your audience and their preferences. Will they use cellphones more often than computers? What operating systems do their phones use? If you understand your clients’ needs, you will be better able to fulfill them.

TIP! When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset.

There are so many different strategies and techniques that can improve the performance and efficiency of your mobile marketing program. These tips will give you ideas on what you can do.