Learn How Your Salon Can Benefit From Using Mobile Marketing | Hair Salon Marketing - Consulting - Coaching

TIP! Mobile marketing is a great way to make you more profitable. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps.

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good salon marketer become a great salon marketer.

TIP! You should never send messages to your customers without a good reason. When messaging clients, make sure you have something interesting to say.

Use savings and special offers to advertise your mobile marketing campaign. Mention it on your website, in other adds, and on social networking sites. If your campaign is perceived as helpful, many people will sign up. Present your salons’ mobile marketing goals as a great way to keep on top of the deals you offer.

TIP! It might be a good idea for your company to make a mobile app to market. Your customers will be more likely to think about buying something if they use your app, since it quickly and easily displays your sale and promotional information to them.

When incorporating SMS in your marketing plan, allow your clients to opt-in, and give honest information about the quantity and regularity of texts you will be sending. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can feel very intrusive. So be sure clients can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. Being upfront is one of the best ways to build good will with your clients.

TIP! Be clear about what you want to accomplish with mobile marketing. When starting off, figure out what your goals are and how you can apply them to mobile marketing.

Look into picture-to-screen campaigns to encourage your clients to interact with you. This type of campaign enables users to take a photo on a mobile phone. Using a short code, they can then forward the photograph to a digital screen, which instantly displays the picture. The photos that are received can be shown on a television monitor or digital billboards.

Mobile Device Use By Salon Clients

TIP! Implement a usability test. Make sure your customers can look at the things you have sent them.

Remember that clients who are using a mobile device to see your website will have a harder time navigating. Your mobile marketing proposal should be simple, and if it is simple on a computer, those using a mobile device will have an easy time viewing it.

TIP! Research your audience. Know what your target audience responds to before you start designing a mobile marketing plan.

When creating a mobile app, make it work for you as a part of your mobile marketing strategy. Load it with plenty of valuable information that your clients will find interesting. An app that answers common questions is sure to be popular. Increase sales by including links to your business offerings inside of the app or consider selling the app itself for another income source.

TIP! Put any and all links on your webpage if your company is geared for social networking sites. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.

Test your salons’ mobile marketing campaigns on every platform your readers will be using to view them. You want your messages to have the same quality for any Android device, an iPhone or a Blackberry. A simple message that works on multiple devices is easier to use and implement than one that is custom to each device. Mobile marketing and the KISS principle work well together.

TIP! Be simple yet clear and defined. The fewer clicks you require, the more success you will have.

The tips listed here will guarantee your success as a mobile marketer. There is a world of information out there that you need to synthesize. Keeping this in your mind, you may alter your plan to better promote your salon.