Mobile Marketing Tips That Any Beauty Salon Owner Can Use | Hair Salon Marketing - Consulting - Coaching

TIP! If you are planning on sending out text messages, give your audience the option to opt-in and let people know how often you are going to text them before they sign up. Improperly used SMS can backfire against you.

Modern beauty salon business practices make mobile marketing a necessity, however finding the right strategy can be troublesome. With so many different applications, formats, techniques and codes it can be hard to choose which is right for you. Here are guidelines that can help you to create an effective mobile marketing plan.

TIP! Make your website even more useful with mobile-friendly maps. A lot of people use mobile devices to track down brick and mortar stores in their area.

One key to having a beauty salon mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. It would be counter-productive for you to send ineffective messages. Try sending the messages to your friends and people you work with to see what they have to say.

TIP! Remember to treat people on the telephone how you would like to be treated, like busy people. Adapt your mobile marketing calls to the circumstances of the person you are calling.

Try to run a campaign that is picture to screen. Picture to screen campaigns will allow your clients to snap pics with their phones. Clients are then able to send their photographs using a code and have the photos posted onto digital screens. You can display clients’ photos on an ordinary television or a much larger billboard display.

TIP! Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. You can see how well you do by how long you last, not always by your sales.

Opt for a call to action that is brief and user-friendly. Keep in mind that the clients who are viewing and responding to mobile marketing messages are looking at a much smaller device than a PC, and having to work with limited navigational tools. Giving them long forms to fill out is not appropriate. For the benefit of your readers, make your mailing list sign-up as simple and efficient as possible.

TIP! Mobile marketing can bring in profits very quickly. There are many more people that are using their phones to download apps or use social networking sites.

Do not send pointless messages to your clients. It is important that you have something topical and relevant to impart to your clients when you are taking up their time. Sending random messages to clients has been the downfall of many actual beauty salon marketing campaigns. Clients want information, not funny texts that they would normally get from a lose friend.

Social Media For Beauty Salons

TIP! Use your other marketing tools to let people know about your mobile campaign. Make sure you put ads on Facebook and on Twitter, and in your actual website.

Use of social media is essential for mobile marketing, because social media rules mobile technology. Reward those who participate in social media sharing. Give a coupon to clients who share one of your deals on Facebook or TwitPic your store, or enter them into a drawing. This is a wonderful way to reach clients who haven’t heard of you yet.

TIP! If your website has an easy way for consumers to provide feedback, it can be a great tool for individuals to tell you what they think of your brand, and give you an opportunity to bond with them. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.

Try to find out as much as you can about your target demographics when mobile marketing for your beauty salon, because then you can target what they want and need. You can use this information to guarantee that the type of marketing strategy you use will attract the attention of potential clients.

TIP! The use of mobile friendly maps will help attract local customers. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.

One of the keys to successful beauty salon mobile marketing campaigns is to focus on retaining existing clients. Your established client base is important. Existing clients will have a better reaction to texts than new ones. Most possible new clients will see your messages as spam.

TIP! Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. Visit the stores that sell these devices and try them out so you will know what your customers are dealing with when they receive your mobile marketing communications.

Applications are really easy to make. You already know that giving your clients free apps is a good idea, but did you realize you could be giving away your own custom-built app? You could create an app to help your clients select the product they need or learn more about a topic related to your industry. There are a ton of things you can put in your app.

Mobile Marketing For Beauty Salons

TIP! Use Multimedia Messaging Service technology to reward existing customers and generate leads. When you send out messages which include coupon codes.

As you discovered, mobile marketing for your beauty salon is a very promising approach and carries a great deal of potential. With that in mind, it is easy to see why it is so important for your business to explore its options. Being knowledgeable of the various mobile marketing strategies available will enable you to decide which strategies are best suited for your business. By implementing what you have learned from this article, you will give yourself a head start in mobile marketing for your beauty salon.