Mobile marketing may be a great source of major or minor income for you. These tips will show you what you need to know to be successful at mobile marketing for your salon.
Be clear about what you want to accomplish with mobile marketing. Know from the start what you want to accomplish in your mobile marketing campaign. Ask yourself whether your overall goal is to attract new clientss, improve customer loyalty and retention, or something else entirely.
Make sure mobile users can see directions to your store on their phone. There are a lot of people that rely on mobile devices for getting navigational directions. Allow them to contact you easily. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Establish a direct link to Google maps, so your visitor can get directions, if needed.
When you send mobile marketing messages, send along a discount offer or a promo code. Clients who receive a message that includes an incentive like a discount, are more inclined to visit your site to see what you have to offer.
Mobile Marketing For Your Salon
Mobile marketing messages should be brief and easily understood. Make all of your mobile marketing memorable and to the point.
QR codes can help you make your content more appealing and accessible to clients. These QR codes are an excellent way to expand and entice your customers by offering coupons and discounts. They are quite user friendly and simple to capture on cell phone. QR codes are just one more way to engage clients on a more personal level.
Be aware of how the competition is using social media to market their products. It is important that you are distinguishable from your competition.
Keep your call to action simple. Filling out forms on a computer is easy but it can be difficult when you are using a cell phone keypad. You should make it easy for someone to add themselves to your company mailing list.
Work for your clients. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you cannot determine what your clients want, you won’t make any profit from them. You should compile as much information on your target audience as possible to ensure success.
Use different types of marketing pieces that provide detailed information all at once for the best effect. Do this when you are having a big sale and you need to let your clients know about this event. Let people know via an email about seven days before the sale happens and text them about an hour before.
Create an account, and establish a presence on every well known social networking website. You want your business to be seen. First, focus solely on the basics of your business, then expand content from that point. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.
As shown above, mobile marketing requires some serious thought and planning in order to be successful. Hard work and patience will help you better promote your business. Use the tips above and you will soon see positive results.
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