Do you have a good enough understanding of mobile marketing? Have you set up a marketing plan for your salon? Would you like to improve this plan if you do have one? Do your current techniques have you swimming upstream? How can you tell if your plan is being effectively applied? If you are not confident in your answers to these questions, read the rest of this article!
Make sure that your content is relevant and purposeful. Remember that your mobile marketing efforts need to be meaningful and have purpose. Make sure that the information you offer is relevant to your current and prospective customers. Customers respond to useful information and targeted ads with more purchases.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. Some customers need reminders and will appreciate the heads up.
Try A/B testing with your mobile landing page. Testing is vital for the mobile world just like it is for web sites. This is crucial so you understand what’s working incorrectly on your mobile site. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Proceed to move forward using the most successful one.
Set up accounts for all major social networking sites. Being located in all of these places is crucial to your business’s popularity. When first starting your business social media networking, stick to the basics and work from there. Be sure to acknowledge your company on Facebook, and create a business page in a website called Foursquare when you start.
If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. You should use numerous mobile devices. This will allow you to learn how they work and set up a site that is customized for navigation by someone who is using any device.
Work for your customers. Mobile marketing is based around knowledge of what your customers need and want. If you are unable to determine what consumers want, you are unlikely to win their business. Learn about their wants and needs, this will lead you to success.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.