Mobile marketing has replaced internet marketing as the new frontier in the hair salon marketing world. Read on to find tips and tricks to make mobile marketing campaigns for hair salons that are easy and effective.
Mobile Marketing For Hair Salons
With mobile marketing for hair salons, location means everything. Mobile marketing lets your clients know where you are and what you are doing. You will be able to find a new location that you were not able to find anywhere else. Consider all the ramifications for your business and how you could create a strategy that is location-aware and effective.
Clarity and simplicity are the keys to a good campaign. You can minimize your process by reducing your clicks. Mobile keypads are very small and difficult to type a lot on. Therefore, you want to keep the campaign to the absolute must.
Keep your message relevant. Plan your salons’ mobile marketing strategy instead of randomly messaging potential clients. You should use your mobile campaign to deliver news and deals that your clients want to have. Fill the needs and wants of your clients to ensure that they stick with you and continue to buy your services.
Make sure you give A/B testing a try with your mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting clients. You can use this information to select the best landing page on your hair salon website.
Use every practical venue available to keep your clients informed about an upcoming event. As an example, snail mail an invitation to an event, like a sale or promotional launch. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone hair salon website, and a link for newer phones that goes to your standard website. Depending on the age of the phone your customer is using, they may not be able to access sites that use flash player.
Be enthusiastic about improving your advertising. Be sure to look at the competition and see what is proving effective for them. If you follow the advice from this article, you should be able to successfully compete in the mobile marketing for hair salons arena.