You cannot measure what you do not track. It’s important to track your salon marketing campaigns so you know your return on investment.
Salon Marketing – BeautyMark Marketing Agency
“Businesses have all kinds of operating costs. But unlike most other costs of doing business, marketing is just about the only one that produces a direct return on …beautymarkmarketing.com/…/salon-marketing-a-return-on-inv…”
Once you know what your (ROI) is for any salon marketing you conduct you get rid of those approaches that are losers and ramp up and expand the winners!