Use Mobile Marketing To Put Your Business In Your Salon Clients' Pockets | Hair Salon Marketing - Consulting - Coaching

TIP! When marketing for mobile phones make sure that the message you send are short and simple. Make your message known in a manner that will be taken in by your customer quickly.

Mobile marketing is actually kind of exciting to deal with once you have reasonable expectations of what mobile devices can do for advertising your business. It can have amazing brand-building power, if you know what you are doing. This article will help you unleash the power of mobile marketing for your salon or spa with the following tips.

TIP! Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.

Make sure your information is relevant. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. You should use your mobile campaign to deliver news and deals that your clients want to have. You’ll get their business if you provide them with what they’re looking for.

TIP! Purchase dedicated short codes to ensure the authenticity of your company. It will likely cost you a couple thousand dollars to do so, but it will be directly connected to your brand.

It pays to have a dedicated short code. This will cost you more but serve you better in protecting your brand. This can provide you with legal coverage as well.

TIP! Paying attention to your colleagues and customers, and absorbing their knowledge and wants, will give you a great start to a mobile marketing campaign. Take what the customer says, and adjust your campaigns accordingly.

Give your customers the chance to send feedback through a quiz or trivia games via their mobile devices. This gives a great boost to your marketing campaign. Most consumers will interact with a quiz question sent to their mobile phone. The quiz or trivia game can be used to obtain feedback and reviews about your products from clients, while simultaneously improving relations by providing entertainment.

Mobile Marketing Campaigns To Find More Salon Clients

TIP! The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control.

Optimize your mobile marketing campaign to work on any platform. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. It’s smarter and simpler to alter your message to fit all three platforms, than to try and tailor your design for each one. Always keep the KISS principle in mind for your mobile marketing attempts.

TIP! In the field of social marketing, it is important to keep a close eye on your competition. You must be unique from your competitors.

If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Google is the most widely used search engine through mobile devices and a great starting point for SEO.

TIP! Maximize your success by promoting your calls. You need to expose your message to the largest audience possible, so advertise it on social media, your website and even in your store.

A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You must seek ways to differentiate yourself from the competition.

TIP! Add directions and maps to your site that can be used on all mobile devices. Many people use their mobile devices to help them get to and from various locations.

Applications are really easy to make. You already know that giving your clients free apps is a good idea, but did you realize you could be giving away your own custom-built app? You can market a special app for your business to boost mobile marketing efforts. Be aware that you have a variety of different options to use here.

TIP! Whenever you have to test a website, you have to use multiple computers. This is also true when making a mobile website, you’re going to want to test it on multiple devices.

Creating your own mobile app that provides real value to customers in your niche can really boost your sales. People like apps that provide relevant and useful information. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.

TIP! Remember that it’s real people that you are messaging so treat them with the respect they deserve. Keep this in mind during your conversation.

Running a picture-to-screen campaign is a wonderful idea. Campaigns that utilize picture-to-screen allow clients to snap photographs with their cell phones. Your salon clients would then send their photos in a code so that it would be instantly put onto a digital screen. The screen that they are posted on can be a single television, or a type of digital billboard.

TIP! Make sure to give users a good value. When sending messages to your outside circle of friends, you must provide a value to get their attention.

You can keep an eye on your own progress by making sure your mobile marketing clients have a good system in place for leaving feedback. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.

There are a wide variety of ways to promote your business through mobile marketing. The tips contained here should prove to be beneficial on your journey.