Membership Plans

Unlimited Access To Members Central Website™: This is our Membership Portal where you will find…our 121 Strategies Manual and Audio Files, Positioning & Groundwork Strategies, Client Nurturing & Retention Strategies, Off-line & On-line Marketing Strategies, New Mover Client Attraction System, Client Newsletter, Current Facebook Promotions, all our Recorded Member Coaching Calls cataloged by date, registration links to additional training, webinars and live events. This website portal is continually being updated with our latest, proven-to-work information.

121 Strategies Salon & Spa Marketing™ Manual: This is on our Members Central Website and is a 193 page manual which includes…36 Positioning & Groundwork Strategies, 23 Client Nurturing & Retention Strategies, 34 Off-Line Marketing Strategies, 6 On-Line Marketing Strategies, and 6 Bonus Strategies.
Salon & Spa Marketing Templates™: This includes 18 different proven templates you can slightly edit to help in your marketing efforts. Everything from Testimonial Forms to Joint Ventures is provided. We don’t just give you great ideas and then expect you to take the time to write your own letters, ads, forms reports, and emails. We’ve done that for you. This is crammed full of these for you to quickly and easier for proven success.

New Mover Client Attraction System™: Here is where you’ll find the EXACT letters you can mail to people who have recently moved into your market area. Our members have reported back to us up to a 23% response rate. This means if you mail 50 letters you will get up to 11 people calling you for an appointment.
Referral Magic System™ Module: We’ll teach you how to “razor pinpoint” your highest profit client and then automatically attract their friends and business associates. Our proven methods will get more referrals in a month then you now get all year.

Beat The Slow Season™ Module: You get our PROVEN systems to attract new clients during the typical slow months after the holidays and at the end of the summer. The “normal” salon or spa industry slow days, weeks, or months are finally over for you.

Consumer Awareness Message & Guide System™ Module: You get professionally pre-written PROVEN consumer guides and messages which educate your potential clients on how you are unique, different and better than your competition. You can add these on your website or give to hard copies to potential customers. Once you fully understand the “hidden secret” behind these powerful marketing tools you will never stop using them.

Client Reactivation Letter™ with instructions: This is the exact letter that you can slightly edit to get past clients to come back. Members have been reporting up to a 31% response. So if mail 25 letters up to 8 people may came back.
Bi Weekly Coaching Calls: You get to be on a live call with me, my brother mark and other members every other week and learn what other salon/spa owners are doing all over North America. You can ask us questions and get the straight answers you’re looking for.

Weekly Email Marketing Tips: Walk into your salon or spa office and find a marketing hot tip of the week sitting in your email! It’s a great way to start off the week and a constant reminder of what to focus on!
Motivation Tuesday Emails: Each Tuesday morning you will find an aspiring quote to help prepare you for the upcoming week.

24-Hour Email-In Access: You can send in whatever you are working on, and we highly recommend that you do, and we will do an audit for you before you send it out. You’ll have your very own master copywriter and marketers critiquing your materials so you know it will work for you.

Maximum Salon/Spa Retail Sales System™ Module: This module explains and shows you the proper way to setup and layout your salon/spa for maximum retail sales
Competing Stylist Attraction System™ Module: You get our PROVEN system to attract competing top technicians and stylists.

Salon & Spa Employee Handbook: You’ll get an entire professionally written 33 page Employee Handbook that you can slightly edit to fit your specific salon or spa. There is no better way to clearly and consistently communicate with all your staff.

Monthly New Mover Names & Addresses: You give us zip codes in our market area and we email you each month the names and address of 25-150 (depending on your membership level) new people who are your ideal client who recently moved into your area. These are the people you mail our proven letter to that comes with our system to get them to call you for an appointment.

Email Manager System: You’ll get 24/7 password access to our proprietary email manager with unlimited emailing. This System is not offered with our BRONZE Membership and with our SILVER membership you would do this on your own. And with our SILVER-PLUS and higher membership levels we will do this for you. We will load in all your clients…send them your newsletter and one email promotion each month. If you are currently using paying for a Constant Contact, Awebber or Demand Force account you will no longer need that.

Monthly Client Newsletter: With our BRONZE and SILVER Membership Levels you would edit this yourself each month. With Our SILVER-PLUS and higher Membership Levels, your Account Manager each month we will edit our 4-page professionally written newsletter so your clients will know it’s from you. Then they will email to your clients at the beginning of each month. You just approve things. We have proven this “client nurturing strategy” will increase the frequency your clients use your service plus dramatically increase your referrals.

Monthly Email Promotions: This System is not offered with our BRONZE Membership and with our SILVER membership you would do this on your own. And with our SILVER-PLUS and higher membership levels your Account Manager will do this for you. They will send one email promotion each month and get your approval before doing so.

Weekly Facebook Posting: This is where your Account Manager post for you each week a proven professional post on your business Facebook page.

Facebook Advertising Management: This is where your Account Manager creates, implements, and manages your Facebook Advertising Account and keep you updated on the progress.

Google Advertising Management: This is where your Account Manager creates, implements, and manages your Google Adwords Advertising Account and keep you updated on the progress.
Personal One-On-One Coaching Calls: You get one-on-one consulting and mentoring from Mike or Mark. Each one for 60-minutes of our time devoted solely on your business. You aren’t alone anymore.

Inner Circle Phone Number & Email: You get Mike’s and Mark’s personal email and phone number that you can use to get immediate answers to your pressing questions. Mike and Mark’s combined management, marketing, and advertising experience totals over 60 years.

Master Mind Meetings: These are more personal events with no more than 8 owners attending either live in a city we are traveling to or over the phone. Mike and Mark and the group will discuss various topics in the salon and spa industry including strategies for increased profits.