Using an app for marketing your salon is not just for large companies or corporations any more as the pricing for apps is now within reach of just about any small business including salons and spas.
L'Oreal launches mobile app to help drive footfall into salons
"It is L'Oreal's first foray into mobile as it doesn't have an e-commerce platform – products are instead sold through partners. Therefore the app is designed as a marketing tool and to drive footfall, not to directly sell products. In sounds good in …"
http://econsultancy.com/us/blog/10620-l-oreal-launches-mobile-app-to-help-drive-footfall-into-salons
We've been speaking about the importance of the "mobile" world and how it's market share is rapidly growing. You, as a salon or spa owner need to at least look into how you can use these new forms of media in your spa and salon marketing mix.