Hair Salon Marketing – Consulting – Coaching | Salon and Spa Marketing Toolkit

Tag: mobile marketing campaign

  • Driving New Salon Business Through The Power Of Mobile Marketing For Salons

    TIP! Optimize your mobile marketing campaign to work on any platform. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry.

    Salon mobile marketing is actually kind of exciting to deal with once you have reasonable expectations of what mobile devices can do for advertising your salon business. If you do it well, your salon business is sure to get some great exposure. To make sure this happens, try reading the tips that follow.

    TIP! A/B testing is a great tool you can use for mobile landing pages. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages.

    One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.

    Remember to treat people on the telephone how you would like to be treated, like busy people. It’s up to you to behave in a professional manner.

    TIP! Use dedicated short code. It is more of an expense, but it gives you better brand protection.

    Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.

    Discount Offer

    TIP! When starting out in the mobile marketing business, make sure you listen to ideas and learn from the people around you. Learn about your market and play to it.

    Incorporate a discount offer or a promo code in any mobile marketing message you send out. If a client gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.

    TIP! When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly.

    Define your goals before starting to design your campaign. You should have a clear vision of what your mobile salon marketing campaign will ultimately accomplish. Do you want to retain a loyal group of clients, or are you looking to expand and reach a new audience?

    The key to mobile salon marketing is to keep your message short and to the point. They need to be able to quickly digest the message you want to convey.

    TIP! If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

    If you have profiles on social media sites, be certain to place a link to them on your site pages. If a client sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.

    TIP! Know your audience, and give them something of value. Your target audience will expect you to send messages aimed at their needs.

    Before starting a new mobile salon marketing campaign, look at the success rate of the first one. The longevity of a campaign will be a better indicator of success than sales numbers. Base the creation of your new campaign on the success formula of your old one.

    TIP! Observing your competitors successes can be a great method for keeping abreast of newer trends. Find a way to differentiate yourself from you competitors.

    You can do a lot with mobile devices to help better promote your company to a lot of clients. Fortunately, the information that has been provided should serve as useful knowledge that you can use to be successful in salon based mobile marketing

  • How To Improve Your Salons Mobile Marketing Campaign

    TIP! You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Make you mobile site visible on social networks, your online website and your other advertisements.

    There are a wide variety of salon based mobile marketing strategies available so you might be wondering where the the best place to start is. This article’s tips can give you what you need to be a successful salon mobile marketer.

    TIP! By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.

    Offer clients a type of trivia game or product-response quiz with your mobile campaign. A lot of people will play a mobile quiz game on their phone during an idle moment. Quizzes not only entertain your clients. If you construct them cleverly, you can make customer feedback part of your clients’ responses, giving you valuable data you can use to serve them better.

    TIP! It is always worthwhile to ensure everything works correctly, before officially sending anything out. If your customers are not able to properly view the content of your site on their mobile devices, it isn’t really worth sending it out to them.

    Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. Most of your clients will be happy to receive a message reminding them of an event that can save them money and are likely to visit your website to see if they can take advantage of any of your special offers.

    TIP! When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Act in the proper way.

    You must have a proper database built to start a salon based mobile marketing campaign. You should not however, add phone numbers to the database without authorization of the owner. You must get their go ahead before you begin. You can use a form from the internet or they can text you a code.

    Mobile Marketing For Salons and Spas

    TIP! Send a message with a coupon code or a special discount. Upon receiving special offers in a direct message, many potential clients will be willing to give up a little of their time to see what’s available.

    Cross-promote your mobile marketing campaign through whatever other marketing channels you are operating. Using social websites like Facebook and Twitter for your mobile marketing efforts. Promote your campaign on your own website, as well. Exposure equals more sign ups.

    TIP! Include a variety of marketing messages simultaneously to offer more detailed facts and descriptions about upcoming events. Send your customers some mail a while before an event, such as an after-Christmas sale.

    Apps are not difficult to create. Your clients would love to receive a free app; why not build your own? By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are many exciting, engaging features available for your use.

    TIP! If you make forwarding your ad simple and attractive, your recipients will be far more likely to share your information. To spread the word, offer an incentive to those customers who pass along your mobile marketing promotion.

    Make it simple for your clientss to forward your mobile marketing ads to their friends. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

    TIP! Try putting quizzes and trivia into your mobile marketing campaign. Most people like to interact with quizzes that are sent to their cell phone.

    Combine your mobile campaign and your social media efforts. Create content that meshes well with the mobile homepage, and link to everything that might help draw visitors and get them more involved. Mobile marketing strategies that actively engage people, as opposed to simply providing literature, are generally more successful and lead to more sales.

    TIP! Always attempt to go viral to ensure that your advertisements are having the most effect. They may want to share it with others and increase your reach.

    There are many different variations of salon mobile marketing methods, but they all share pretty much the same fundamentals. They just vary in terms of technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your salon business and budget

  • Build Clients And Profits Through Hair Salon Mobile Marketing

    TIP! Think about creating an application for smartphones that is related to your business. Most users enjoy apps that give them breaking news and helpful tips.

    Using mobile marketing to promote your hair salon can be a smart business decision. However, you have to work hard at it to make it work. It makes you wonder how you can get started in improving your bottom line. The tips below provide a good background on mobile marketing options for hair salons.

    TIP! Any mobile marketing you intend to do should be checked for cross-platform compatibility. You must take into consideration many mobile devices when you are creating a mobile marketing campaign.

    Try two different pages, called A/B testing, for your mobile page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. For your landing page, have two different versions and see which is more successful. You can use this information to select the best landing page.

    TIP! Try putting quizzes and trivia into your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond.

    A key tip to having an effective mobile marketing campaign for a hair salon is to conduct a usability test first, before going live. Verify your message delivery system is functional before before beginning your marketing campaign. Run your message by coworkers and stylists  before sending it, to get their impressions.

    TIP! Don’t forget to include links to your social media accounts on your main website. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

    Simplicity and clarity are key. Try to reduce the amount of clicks necessary for mobile platforms. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. So you’ll want to keep any typing required by your campaign to the smallest amount possible.

    TIP! If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. The codes give access to your site, where you can offer coupons or special deals for those with smartphones.

    Make your hair salons’ mobile marketing campaign a two-way street. Give the clients receiving your messages a way to send you feedback so that you can connect with them and improve your services. Client input is valuable to any business. Even if the feedback is negative and customers tell you what is wrong with your advertisements or product, you learn where you can improve.

    TIP! Purchase short codes. It may be pricey, but you can link them to your brand.

    If you are sending out a mobile marketing message you should try to include a fun promo offer. If a client gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.

    Mobile Marketing For Hair Salons

    TIP! In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to quickly digest the message you want to convey.

    Mobile marketing for hair salons and spas requires much more compact usage of space, so you will need to plan your content to be more concise. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Be short and concise with mobile marketing.

    TIP! Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.

    So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it