We've found that most salons are NOT taking advantage of the online, mobile and digital marketing opportunities available to them.
Research: salons missing out on digital marketing
"Salons are losing out on digital marketing opportunities due to data capture omissions, recent research shows. According to Shortcuts Smarter Business Technology, a salon will typically hold on record just three email addresses for every twenty …Professional Beauty"
These are massive missed profitable opportunities for EVERY salon, regardless of size or location.