While this excerpt/article deals with the nail salon industry, we included it because it's basic marketing principles are consistent and valid throughout the salon and spa industry.
Consistency Is The Key To Success In Your Salon
"You need both and it is my belief that consistent advertising and marketing of your salon and what you can offer to a client in the way of 'experience' and ' feeling' …www.nailsalonsuccesscoach.com/salon-consistency/"
http://www.nailsalonsuccesscoach.com/salon-consistency/
Good, solid, and profitable marketing tactics and strategies are consistent in any business or industry.