This just goes to prove that traditional, boring salon advertising like radio, fliers etc. do not work any more. We've been sharing this message with our members for years and those that have taken notice and applied this non-stratgey have flourished.
For 20 years, Girard salon's mannequins turn heads
"While they were trying to advertise through radio and fliers, the mannequin inadvertently became their best marketing tool. “People kept saying 'Oh, your the salon with the mannequin outside,'” she said. “We started getting a lot of attention from it.” …"
The world of salon marketing and advertising is changing quite rapidly and you must change with it or be left behind in the dust of your competition.