Over 70% of New Salon Clients Never Return After First Visit? WOW. This study, that's been conducted for over two years outlines some of the possible reasons for this horrible statistic.
70% is Not a Good Number
"If he's right (and we know he is), the business of beauty has a serious marketing problem. Salon marketing has taken many twists and turns over the last two …"
What are you, as the salon owner, doing in your salon to make sure that new clients receive a phenomenal first impression and experience when they visit? Knowing what the "Lifetime Value" (LTV) of a client is to your salon will help you see just how hard you should work to keep these instaed of trying to find new ones all the time.