We all work so hard to find new clients, but we must not forget that we need to work even harder to keep them. Salon client retention is a subject that not too many salon owners speak about.
Salon Marketing: The Real Cost of Losing Clients
"How to calculate what it really costs your salon when a client doesn't return after their 1st visit. And it's probably rather more than you think! For more.www.slideshare.net/…/salon-marketing-the-real-cost-of-losing-…"
It's costly to find new salon clients and even more costly to lose them. Always remember to calculate the LTV or the "life-time value" of a client (how much they will spend in your salon over their life-time association with you) to really appreciate how valueable they are to your business.
